WHO WE ARE
Senior Big Brains - from Day One to Delivery
We are experienced strategists and researchers who can provide a future-facing voice of the consumer and drive smart marketing decisions. We are...
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Collaborators in marketing branding and innovation
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Experienced in many industries, categories and markets
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Seasoned in qualitative, quantitative and trends + futures methodologies
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Specialists in fusing information streams together to identify meaningful opportunities
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Smart project leaders who develop impactful work on-time and on-budget
JULZ DONALD
Co-Founder
HOLLY MOORE
Co-Founder
JULZ DONALD
Co-Founder
Julz is a senior strategic partner to clients and a futures and insights specialist. She has spent her career working across Europe and NA and her client include Unilever, Diageo, The Absolut Company, American Express, LloydsTSB, Samsung, Ally Bank, Philips, Coca-Cola, Sainsbury’s, First Choice Holidays, Twinings and Kraft.
Most recently Julz was Group President at Kantar Consulting NA (Formerly known as The Futures Company) working to grow the business and key client relationships. The Futures Company specializes in understanding how consumers and the world around them will change in the future.
She is a dynamic and intuitive strategic thinker and has been practicing qualitative research for over 15 years. She specializes in combining fresh and surprising methodologies (qualitative and beyond) to efficiently solve complex client questions.
Julz is a foundation board member of New York based charity The Floating Hospital which provides free healthcare to the homeless population across the city. She also founded community based group SupercommunityLIC whose mission is to celebrate community and facilitate ways to give back.
Julz holds a B.Sc. in Biotechnology and a Masters in Business and Management from Strathclyde Graduate Business School, Glasgow, Scotland.
HOLLY MOORE
Co-Founder
Holly is always excited to help clients hear the voice of the consumer more clearly and to bring social and marketplace trends to life in a way that inspires innovation and unlocks new business opportunities. She lives to sink her teeth into another project that brings consumers' lives and opinions to life and further shines a light on the phenomenal change that continues to unfold today.
Holly has 20+ years of experience as a creative and strategic senior-level consumer insights consultant and RIVA-trained qualitative moderator. Prior to starting Therefore Strategy + Insight, she held roles at The Futures Company, Yankelovich MONITOR, Miner & Co Studio and Turner Broadcasting, working on a broad array of clients including American Express, Anheuser-Busch, Aetna, Coca-Cola, Comedy Central, A&E Networks, Unilever, Time Warner, VF Corp and Kimberly-Clark.
A native New Yorker with a global heart, Holly has a BA from NYU and a Master's in Social Psychology & Media from the London School of Economics. She is a strong supporter of civil and reproductive rights, and volunteers for a number of social causes including The Floating Hospital and New York Cares.